How to cure internet marketing burnout: Outsourcing to the rescue

This a very clever short film from Pixar called, “The One Man Band.” You’ll get a kick out of watching it.

So, what’s the lesson here?

Most people are actually NOT GOOD at being the one man band for their business. Most solopreneurs wear all the hats by doing all the work themselves.

They do the payroll, the marketing, the sales, the follow up, the copywriting, the website development, the article writing, the video editing, the emailing, the SEO, the blogging, and on and on it goes. I used to do it all myself too.

Sure sympton of immediate burnout = you doing it all or thinking you have to do it all.

YOU ARE NOT IN THE BUSINESS OF MARKETING YOUR BUSINESS!

YOU ARE IN THE BUSINESS OF SELLING SOLUTIONS!

So, why dear Solopreneur and small business owner do you think the ACTIVITY of marketing your business is your business?

Ya following me?

So, outsource to the gifts, talents and skills of SPECIALIZED outsourcers and let them do the marketing, you do what you are good at. Don’t be a One Man Band, doing all the tasks yourself.

If you are short on funds, see if there is ONE SMALL TASK that you can delegate to someone else that will bring profits back to you immediately. Then, reinvest those profits to hire more outsourcers.